Huge Mistake #1: Creating a Website with Flash — Did you know in a recent study, top internet marketers discovered that having a website created with Flash, actually
decreased the response from prospects and customers by as much as 370 percent?
Here’s why: Your prospects and customers are most likely visiting your website using all types of different computers, connection speeds and internet configuration
settings…
What may look great to one visitor may not even appear for another! You could very easily have shelled out hundreds or even thousands of dollars to have a website
created using the Flash technology, only to find out that some of your visitors will never see it! (Not to mention the loading times can cause your visitor to close
your site, never to return again.)
Huge Mistake #2: The “Internet Catalog” Approach — You see this everywhere. Good, honest and hardworking businessmen and women get online to sell their products or
services, and have a site created for them that contains a link to just about everything they offer on one page. Their thinking goes along the lines of, “…well, I
don’t want to leave anyone out. If they come to my site, I want to make sure I have what they’re looking for…” — This way of thinking could not be further from the
truth.
Here’s why: There’s an ancient rule that goes back to the very beginning of direct-marketing on the internet, taught by the richest, most legendary and well-respected
internet marketers of all time…
“When you give your prospects too many choices, they become confused and aren’t sure what to do next. Confused people never buy anything.”
Huge Mistake #3: Optimizing Your Sales Site for the Search Engines — You’ll see this taught in nearly every “internet marketing” course, manual or eBook out there…
“You must optimize every page of your website for the search engines!” — In fact, this false teaching is accepted as ‘gospel truth’ so often that most web designers
will offer to do this for you at no, or little extra cost…
What they don’t understand is that certain words and phrases must be either re-worded (to make it “keyword rich”) or taken out completely, just to be looked upon
highly by the mighty search engines — and this could kill your sales, literally overnight.
Here’s why: When you or a hired web designer optimize your sales page (i.e. any web page designed to sell your products and services) to get a higher listing in the
search engines, you’re going to have to sacrifice the pulling-power of your sales copy (i.e. written sales material) just to get those higher listings. Sure, this can
bring you more traffic — but what good is all the traffic in the world, if your visitors arrive at your website and aren’t compelled enough to read why they should
order your product?
For years, it has been taught that you should always try to find a “balance” of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your
products and services…
Wrong Again! — The truth is that you should never optimize your sales page for the Search Engines. Instead, you should create tiny “entry pages” for each keyword
related to your product or service, (highly optimized for the Search Engines) and have them link to your main sales site! (We can show you exactly how to do this
quickly and easily and get *massive* targeted traffic from the Search Engines – without ever *touching* your sales site!)
Huge Mistake #4: Having a “Graphics-Based” Website — Sure, graphics can certainly help us to visualize a particular situation or circumstance, product or service…
But did you know that having a graphically-driven website can actually distract your visitor away from your sales message?
After all, your sales message (or “web copy”) is The #-1 most important factor in a website that makes money. If your visitors are paying more attention to your
“professional graphics” than your sales message… you’ve just lost another sale.
Here’s why: You’ve got approximately seven seconds from the time your visitor arrives at your site, to the time they decide whether to buy your product, get more
information or leave. If you’ve got a graphically-intensive website, your website will most likely still be loading past your seven-second time limit.
That’s a “customer-killer” in and of itself – however, the real reason lies within the fact that the bigger, brighter and more beautiful your graphics are, the more
they will distract your visitor from your sales message. And if your visitor is distracted even for one second, it could mean the difference between getting a sale,
and losing a customer.
Huge Mistake #5: Designing a Website with Zero Marketing Experience — Most web designers have no idea how to make money on the internet, with anything other than
their design services. It’s not their fault – they simply have no or very little marketing and sales experience. After all, they’re just website designers…
However, having your website designed by someone with Zero internet marketing experience is like buying a street-car without an engine… it won’t go anywhere, and
it’ll just waste your time and money!
However, when it comes to web designing, many designers overlook the enigmatic power of colors. It can bring life to any image, text or graphics. It can create the
atmosphere needed in order to capture the viewer’s decision and loyalty. These are the reasons why colors should be on our topmost list of things that need to be
considered in mounting a web site. You don’t want a drab looking site, do you? It will appear, melancholic, chaotic, plain and boring. Thus, col
ors must be chosen in
order to complement the site’s ambiance, feelings and purpose.
Web browsers only see 256 colors. However, there are times when the number may not appear as such because no browser shares the same 256-color pallet. Nowadays, web
browsers are sharing 216 common colors. Thus, in order to complement to other web browsers, web designers must stick to the 216-color pallet. If they go beyond this
color pallet, chances are the colors may not exist on other browser. In order for the browser to display that particular color, it will need tiny dots from the colors
native to the browser. The process is called dithering. Unfortunately, this will result to the distortion of some tiny dots. Further, this will make the image appear
speckled and without a solid color. In connection to texts, dithering will make them blurry and hard to read.
Verdict: Web designers must use browser safe color when using solid color as a design element. However, caution must be exercised.
There are times when we feel we are tricked by our eyes. In fact there is what we call mirage? An optical illusion and there is a long list of optical illusions that
can otherwise trick us. But there are times when we are neither tricked or deceived in fact it is an act of science. How do this happen?
At the back of our eyes, there is a thin layer of tissue. This layer of tissue contains millions of tiny light-sensing nerve cells which are called rods and cones. Our
eyes have ample decoding cones. These cones are the ones responsible for responding to specific wavelengths of light. Say, when you look at a red box, the cones that
have detected the red wavelength become exhausted and fatigued. As a result, opposite cones in the eyes start to enter and different colors are made apparent.
Eye fatigue is one of the important considerations in designing a web site. Thus, avoid colors that are tiring to the eyes. It can result to disaster and can further
result to giving of wrong notion or idea to the viewers. Colors like red and yellow, strains the eye faster than any other colors. Thus, limit the use of these colors.
Use them on areas that need emphasis and focus. This will surely pull viewers attention. Other that those areas – a big no-no!